Case Study: Change Management
A large multi-site healthcare organization was seeking to build a culture of health to reduce costs and improve the health and productivity of the workforce. The healthcare organization, which has four locations and covers 5,000 employees under its benefits programs, wanted to engage its workforce. It hoped to achieve its productivity goals via strategic and personalized communications, incentives, health plan design, onsite resources and medical management programs.
Solution
Cammack LaRhette partnered with the organization to create and align a governance structure comprising key stakeholders across the organization -- physicians, mental health professionals, nutritionists, integrative medicine professionals and exercise physiologists.
We established a strategic communications plan that includes multi-modal general messaging and personal communications to reach participants, their physicians and internal health resources, and we integrated local health coaches into the healthcare system and physician practices. We also deployed communication programs, including health portal implementation, customization and site management.
We worked throughout to establish simple and accessible processes to overcome barriers to change, including an integrated multi-year incentive strategy. For example, we took the existing community-based biometric screening program, and turned it around to create a screening campaign to identify at risk employees at early stages. We added a data gathering component, to transfer information into the warehouse to use for screening new patients. On an ongoing basis, we worked to embed the process into the annual health (PPD) screening for long term process improvement.
Procedures were implemented to establish performance metrics around (1) financial optimization, (2) engagement, (3) clinical outcomes and (4) satisfaction. We now measure outcomes and report back to key stakeholders and influencers within the organizations on a quarterly basis, working to identify obstacles to success or new opportunities for improvement.
The client has succeeded in keeping employees within its own healthcare system. The same services as those offered by the hospital to patients are now available to the employee population.
In addition, physicians have established guidelines and measured health outcomes of patients/employees, and integrated community registered nurse health managers have promoted proactive care for at risk patients. A data warehouse and biometric screening processes have also contributed to improving patient identification and management.
